Aligned Agent Podcast

How to Protect & Serve your Brand Promise

January 27, 2020 Michelle Risi Season 2 Episode 26
Aligned Agent Podcast
How to Protect & Serve your Brand Promise
Show Notes

Welcome to episode 26 and the opportunity to look at how well you are doing with your brand promise!

Today we continue our dialogue using the book "Clockwork", written by Mike Michalowicz.  Clockwork is a business guide designed to help entrepreneurs and small businesses create systems so that their business can operate ..... you guessed it.... like it Clockwork!

In episode 25 we looked at the Clockwork framework and discussed Efficiency vs Productivity.  You had an opportunity to explore and assess where you are spending your time and where you should be re-allocating time to create the efficiencies you need in your business.

Today's episode is focused on the second concept in the Clockwork model, and that is your brand promise.

Your brand promise is what your clients expect from you - and in order to protect and serve this, you must first identify what activities in your business directly feed into it. Mike calls this the Queen Bee Role, and we talk about this during the podcast episode.

Tune in for more insight into your brand promise, your Queen Bee Role and an exercise that will help you identify what that is for you!

For further details and links, please visit www.michellerisi.com/episode26